What does this Privacy Policy cover?

Visalia Mobile Ltd provides this Privacy Policy to inform users of our policies and procedures regarding the collection, use and disclosure of personally identifiable information received from users of this website (the "Site") and the Litepearl mobile application (the "App").

By using our Site and App you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us. "Processing" means using cookies on a computer or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United Kingdom. If you reside outside the US your personally identifiable information may be transferred to the US, and processed and stored there under US privacy standards. By visiting our Site and providing information to us, you consent to such transfer to, and processing in the US. At the time of writing, our site and your data is hosted in the Republic of Ireland.

Information Collection and Use

Our primary goals in collecting personally identifiable information are to provide you with the product and services made available through the Site and App, to provide you with the services you request, to communicate with you, and to manage your registered user account, if you have one.

Information Collected Upon Registration

If you desire to use the App, use certain restricted sections of this Site, or receive our newsletters, you will be required to submit certain personally identifiable information to Visalia Mobile Ltd. Personally identifiable information that we may collect in such instances may include your IP address, full user name, password, email address, city, time zone, telephone number, Brightpearl account code and datacenter location, and other information that you decide to provide us with.

When you log in to the App you will be required to enter your Brightpearl password. This is only sent to Brightpearl's servers (the geographic location of which we do not control) via a secure connection, solely for the purposes of user authentication. Your password will not be stored by the App or sent to our Site, or to any other service operated by us.

When you log in to the App you also be required to provide your Brightpearl account code, datacenter, and email address. These details are sent to Brightpearl's servers via a secure connection for the purposes of user authentication, and to our Site for the purposes of registering you as a user of our services and to check your entitlement to do so.

Use of Contact Information

In addition, we may use your contact information to market to you, and provide you with information about, our products and services. If you decide at any time that you no longer wish to receive such information or communications from us, please follow the unsubscribe instructions provided in any of the communications, or send us an email to let us know.

Log Data

When you visit the Site, our servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This Log Data may include information such as your IP address, browser type or the domain from which you are visiting, the web-pages you visit, the search terms you use, and any advertisements on which you click. For most users accessing the Internet from an Internet service provider the IP address will be different every time you log on. We use Log Data to monitor the use of the Site and of our Service, and for the Site's technical administration. We do not associate your IP address with any other personally identifiable information to identify you personally, except in case of violation of the Terms of Service.

App Analytics

Usage Data

When you use the App, we may record information about your usage, including but not limited to the settings you select, the volume of data stored or processed, the screens you use, and the software and hardware properties of the device on which the App is installed, in order to improve our services. None of the information collected from the app will identify you personally, with the exception of the information you enter when you log in, as detailed above. Data retrieved from the Brightpearl API for display to you in the App will never be sent to our Site, or any service operated by us or any third party.

When you use the App, a device identifier is sent to our Site in order to track usage, manage licenses, and assist with your usage of our service. This is a random identifier that cannot be traced back to the device. We do NOT collect your phone number, IMEI, MAC addresses or any other such information that could be traced to the device or identify you personally.

Bug Reporting

If the App crashes, a report will be sent to Bugsense, our error reporting provider, to assist us with fixing defects. The report will include the make, model and operating system version of your device, but no information that uniquely identifies the device or personally identifies you. You are free to opt out of this data collection via the App's settings page.


Like many websites, we use "cookie" technology to collect additional website usage data and to improve the Site and our service. A cookie is a small data file that we transfer to your computer's hard disk. We do not use cookies to collect personally identifiable information. Visalia Mobile Ltd may use both session cookies and persistent cookies to better understand how you interact with the Site and our Service, to monitor aggregate usage by our users and web traffic routing on the Site, and to improve the Site and our services. A session cookie enables certain features of the Site and our service and is deleted from your computer when you disconnect from or leave the Site. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed by following your web browser help file directions. Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit.

Information Sharing and Disclosure

Service Providers

We engage certain trusted third parties to perform functions and provide services to us, including, without limitation, hosting and maintenance, billing, customer relationship, database storage and management, and direct marketing campaigns. We will share your personally identifiable information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your data.

Compliance with Laws and Law Enforcement

Visalia Mobile Ltd cooperates with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims, legal process (including subpoenas), to protect the property and rights of Visalia Mobile Ltd or a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.

Business Transfers

Visalia Mobile Ltd may sell, transfer or otherwise share some or all of its assets, including your personally identifiable information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. You will have the opportunity to opt out of any such transfer if the new entity's planned processing of your information differs materially from that set forth in this Privacy Policy.

Changing or Deleting Information

If you are a registered user of our services, you may access and update or correct the information you provided to us by e-mailing us at


Visalia Mobile Ltd is very concerned about safeguarding the confidentiality of your personally identifiable information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access. We will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

Links to Other Websites

Our Site contains links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personally identifiable information from you. Other sites follow different rules regarding the use or disclosure of the personally identifiable information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

Our Policy Towards Children

The Site is not directed to persons under 13. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us at We do not knowingly collect personally identifiable information from children under 13. If we become aware that a child under 13 has provided us with personal identifiable Information, we will delete such information from our files.

Changes to this Policy

This Privacy Policy may be updated from time to time for any reason; each version will apply to information collected while it was in place. We will notify you of any material changes to our Privacy Policy by posting the new Privacy Policy on our Site. You are advised to consult this Privacy Policy regularly for any changes.

This Privacy Policy is effective as of June 28, 2014.

If you have any thoughts or questions about this Privacy Policy please let us know.